See your market the way your customers do.
We help B2B technology companies and their investors make smarter growth decisions through AI-enabled competitive intelligence and market analysis.
Growth stalls when you stop seeing clearly.
Most B2B companies rely on a combination of internal assumptions, sales anecdotes, and occasional analyst reports to understand their market. That works until it doesn't:
Competitive threats emerge that aren't visible from inside the organization.
Customer pain points shift and the product roadmap hasn't kept pace.
Positioning that once differentiated has been absorbed by competitors.
Market segments with real demand go unaddressed because they weren't part of the original plan.
The companies that sustain growth are the ones that systematically understand their competitive environment - and act on it.
Market intelligence that drives better decisions
We apply the same AI-enabled research methodology used in our due diligence work, now focused on helping operating companies identify and capture growth opportunities.
Customer pain point analysis.
Competitive positioning diagnostic.
Whitespace identification.
Fast.
Strategy & go-to-market thought partnership.
Real-world feedback at scale - reviews, forums, social sentiment - structured into a map of what the market values, where it's frustrated, and where demand is heading.
How you're positioned relative to alternatives across the dimensions that actually drive purchase decisions.
Market segments or use cases where demand exists but no competitor is adequately serving.
Results in days, not weeks - aligned to deal timelines.
Pressure test your positioning, messaging, and sales playbook. Develop and ideate on strategies, campaigns, and tactics for rapid and scalable execution based on what the market data suggests should work.
How companies use Growth Intelligence.
Market opportunity audit.
Identify new growth levers through up-to-date market and competitive intelligence.
Product roadmap prioritization.
Validate or challenge investment priorities against actual market demand.
Sales and marketing optimization.
Sharpen positioning based on what customers actually value.
Market expansion assessment.
Evaluate adjacent markets with the same rigor you'd apply to a new investment.
Deliverables
✓ Competitive landscape map - your position relative to direct and adjacent alternatives, with evidence
✓ Customer pain taxonomy - what the market cares about, where you lead, and where you're vulnerable
✓ Growth opportunity assessment - specific, prioritized opportunities with supporting evidence
✓ Actionable recommendations - concrete next steps for positioning, product, and go-to-market
✓ Full source documentation - every finding traceable, defensible, and shareable with your board or investors
Ready to see your market more clearly?
Whether you're a portfolio company looking to accelerate growth or an operating executive who wants a rigorous outside perspective, we'd welcome the conversation.
erik@newbridgeadvisory.net | linkedin.com/in/erikrschulz