Built on 20+ years of turning data into better decisions.
Erik Schulz, Founder
Newbridge Advisory was founded on a simple observation: investors and operators need better competitive intelligence, and modern AI tools make it possible to deliver consulting-grade analysis faster, better, and at lower cost than ever before.
Before founding Newbridge, Erik spent two decades in strategy and operations leadership roles at companies ranging from $20M to $6B in revenue. The common thread across every role: using data and analytics to drive better strategic decisions.
Market intelligence that drives better decisions
At Gartner
At Medidata Solutions
At McKinsey & Company
SAP, eBay Enterprise, Calero Software
Education
Led analytics and advisory operations for Gartner's global research organization. Designed client retention analytics contributing to $145M in contract value uplift. Built client-journey analytics that increased engagement 2.5x. Led 35-person team delivering operational improvements for 2,000+ client advisors.
As SVP of Strategy & Corporate Development, developed the integrated platform strategy that shifted Medidata from 10+ standalone products to a unified platform - driving $75M in incremental revenue. Led acquisition and integration of three companies.
Consulted on strategy, operations, and financial performance for clients across technology, financial services, and pharmaceuticals. Deep data and analytics focus.
P&L responsibility for product lines and go-to-market operations. Launched new products generating $180M+ in first-year revenue. Led marketing transformations delivering 15-25x improvements in sales lead generation and acquisition of Pilot Software.
Harvard Business School - MBA
University of Bayreuth, Germany - Master and Bachelor of Business Administration, Marketing and Finance
The Newbridge Approach
What distinguishes Newbridge isn't just our proprietary AI engine - it's the combination of advanced technology with the judgment that comes from decades of operating experience. We know what good competitive intelligence looks like because we've been the executives who needed it to make real decisions.
Every engagement is senior-led. Every finding is source-verified. And every recommendation is grounded in practical understanding of how B2B technology businesses actually operate.