We can run Growth Intelligence studies in a broad range of industries, and each study answers leaders' own questions.

Roles supported

Each leader gets answers to their own questions, and what to do about them.

• CEO

  • Double down where customers rate you ahead of competitors, and fix where they don't

  • Decide where growth comes from: winning more customers, losing fewer, or earning more from each, based on real customer opportunity

  • Pick the segments to invest in: the ones that rate you highest, and the ones leaving your competitors

  • Give every functional team one customer measure to own, and check it at each refresh

• CMO

  • Build your messaging on the strengths customers name most, and the pain points they raise

  • Position against each competitor on the weaknesses its own customers describe

  • Win over competitors' customers with the reasons they give for leaving

  • Focus campaigns on the segments that rate you highest

• Chief Revenue Officer

  • Go after the competitors losing the most customers first, and home in on the top reasons for leaving

  • Know and sell based on your value in customers' eyes, as opposed to pricing and discounts

  • Arm your reps with the reasons customers choose you over each competitor, and be ready with competitive weaknesses

  • Walk into renewals knowing why customers leave you, and make sure to address those reasons

• Head of Product Management

  • Put the needs customers raise most, and the topics where competitors score higher, at the top of the roadmap

  • Weigh fixes against new features by how often customers ask for or complain about each

  • Fix the license and add-on structures customers complain about before you touch the price level

  • Look past your own customers to the needs the whole category leaves unmet

• Head of Customer Service

  • Fix the service issues customers raise most, starting where competitors do better

  • Brief your team in customers' own words, so they recognize the issues faster

  • Check at each refresh whether the complaints you targeted have fallen

• Head of Strategy

  • See where you stand against each competitor, topic by topic, and decide which gaps to close and which leads to extend

  • Read where the market is moving: which competitors gain customers, which lose them, and why

  • Find new growth opportunities in the needs the whole category leaves unmet

  • Scan potential acquisition targets or partners and see how their own customers rate them before committing